The IOC, which has received billions of dollars of revenue from Olympic television broadcast rights, record sponsorship and advertising revenues for the Beijing Games, drastically underestimated the backlash over China's internet censorship and was unprepared for the controversy that followed. ed.z.: the whole planet should be demanding more openness from that nation in exchange for letting them be the "manufacturer to the world". There hasn't been near enough quid for all that quo they have been getting the plast 20 years, IMO.